attaining excellence book

The BAD Campaign is a bottom-up 30-day communications campaign that asks employees to focus on cost reduction.

The Objective: Find a way to reduce costs by at least a dollar a day. The BAD campaign creates a climate that is receptive to change and improvement, resulting in major improvements that can produce millions of dollars in annual savings!

With this fun "BAD" campaign, companies will

Lower expenses

Increase productivity

Boost morale

Learn how-to "Be Green"

Successfully run at over 3,000 organizations ranging from ranging from hospitals to banks, insurance companies to manufacturers. These companies have literally saved millions of dollars internally!

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