Good Idea Campaign: Customer Satisfaction and Quality The Good Idea Campaign focuses on quality and customer satisfaction. It is a month-long special event that encourages everyone to seek out improvement opportunities and find ways to eliminate recurring problems. The campaign asks everyone to start the opportunity search by taking a fresh look at his or her own job or work area. The campaign is fast-moving, well-organized and puts immediate objectives clearly in focus. It boosts morale, opens communication channels and provides a refreshing change from normal routines. It’s a bottom-up campaign that can be conducted in its entirety by a team of your own employees. It can operate as an independent month-long special event or be used to stimulate an on-going employee involvement program. We provide the total campaign system with materials personalized for each client organization.