good idea campaign book

he Good Idea Campaign focuses on quality and customer satisfaction. It is a 30 day special event that encourages everyone to seek out improvement opportunities and find ways to eliminate recurring problems.

Good Idea Campaign benefits:

1. High level of involvement
2. A shot-in-the-arm for existing program
3. Short campaign with long impact
4. Creates a dialogue
5. Boost in employee morale
6. Cross-pollinates ideas

The Good Idea campaign has proven successful in more than 3,000 organizations. They have produced hundreds of millions of dollars in savings and improvements.