Advertising
Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix are not equal.
This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people to deal more effectively with advertising agencies, and also to 'do their own advertising.
Introduction to advertising
Advertising for the small business
Media costs
Putting the advertisement together
The agency
Types of advertising controls
Public relations
On completion of your course, you will receive two qualifications:
Qualification 1: Advertising Diploma
Advertising Diploma issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Dip after your name.
Qualification 2: ASET Level 4 Advertising Award
This Course leads to an ASET Level 4 Award Certificate for successful learners. That means that it is independantly accredited at a level of learning equivalent to level 4 on the National Qualifications Framework (NFQ) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3).
The Award has been designed by a learning provider to meet specific learners' or employers' requirements and as such is not listed as a qualification on NQF. While the duration, content or assessment may vary from similar national qualifications, in accrediting the programme at level 4, ASET attests that its learning outcomes are at an equivalent level to a level 4 national qualification.
This course is an online course . With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 108 hrs.
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
- The course fee includes the ASET registration and certification fee (valued at up to £30.00).
What is ASET
ASET is a recognised National Awarding Body.
This course is accredited by ASET. ASET are a leading National Awarding Body, recognised in the U.K by the Department for Education and Skills (DfEs), Learning Skills Council (LSC) and the Qualifications & Curriculum Authority (QCA). ASET specialise in providing, quality-assuring and certificating vocational learning programmes.
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