Advertising (Byte Size)
In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
- compare and contrast the different views about how advertising might work
- evaluate the issues in designing and implementing advertising messages
- understand the different types of media available for delivering advertising messages
- appreciate the key issues involved in media selection and planning
- apply the different approaches to evaluating advertising.
Introduction
Objectives
What is Advertising?
Theories and Models
Message Design
Media Planning
Elements of Media Planning
Concepts and Techniques in Media Planning
Evaluating and Controlling Advertising
Summary
Tutor-marked Question Paper
Qualification 1: Advertising (Byte Size) Certificate
Advertising (Byte Size) Certificate issued by Stonebridge Associated Colleges, entitling you to use the letters SAC Cert after your name.
This course is an online course . With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Text
You will be required to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.
Chapter 13: Advertising: How it Might Work
Chapter 14: Advertising Messages
Chapter 15: The Media
Chapter 16: Media Planning - Delivering the Message
Chapter 17: Evaluating Advertising
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